Why should images be a part of your content marketing strategy

Why should images be a part of your content marketing strategy

When consumers are searching for information online, few of them want to read a giant wall of text. In fact, some people will click away from a page if it’s fully loaded with writing. According to a recent whitepaper from PR Newswire, readership for press releases with images is 14 percent higher than their all-text counterparts.

images and content marketing strategy

A large amount of text isn’t appealing so when you’re publishing content, images serve to break up big blocks of writing, ensuring that your audience doesn’t get bored and leave the site.

Pictures are a valuable tool for enhancing SEO . Simply by associating some text with an image, you can increase the likelihood that Google and similar sites will place your page near the top of its links.

A small picture can combat that problem by providing a tangible reminder about the content. Images can make a huge difference for your content marketing strategy. There are many ways you can use imagery to improve your SEO.