By Nadeem Ansari – F IDM IDM CPD Award 2016 : Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence.
There are several important trends driving the world’s female population that impact their purchasing patterns. These should be considered when making long-term planning decisions for your business.
Do you have an ecommerce website targeted at women? If the answer is yes then you need to know these very interesting ecommerce stats.
Influenster have put together this amazing infographic to share the stats you need to know.